What a week we had. I was so excited that our new website is attracting more visitors everyday and then suddenly the traffic dropped dramatically from one day to the next. What happened? Well I did a quick search in Google for the term “Life Coach” and our site did not come up in the usual top 3 (when you search on google.com.au). Worst we were not even in the first 50 results and our homepage had dropped completely of the index. Panic set in as we are an Online Business and depend on people finding us via the popular search engines. I did a quick check on our website in Google’s webmaster tools and found many errors occurred when Google was crawling our site. A little more investigation showed that the robots.txt file was missing and there was no valid sitemap. On top of this due to our new CMS software we had multiple links that pointed to our homepage and many of our old URL’s now also pointed to the homepage. To make a long story short, Google got very confused and didn’t really ...

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